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A look behind the scenes

By Founder, CEO, & Designer Julie Pinzur

Bags, Apparel, & Accessories Made in Los Angeles

We are beyond excited to announce the opening of our second Los Angeles retail store in Atwater Village. Opening a Mokuyobi store had always been a dream of mine, which we finally made happen in 2021 (15 years after I started the brand!) but never did I think we would be embarking on a second location less than two years after we poured so much love into our first space in downtown Los Angeles, Little Tokyo. We want to thank our fans and customers near and wide for supporting our small USA-Made brand and helping us to continue our vision for ethically made fun & functional products.

In our new store, you can expect the same excellent customer service as you shop our full offering of clothing, bags, accessories, and some unique Atwater-specific in-store-only product. We will also be offering local pick-up at this location once we open.

This location will open in May 2023! Please stay tuned for grand opening information and store hours as we fill our new space with excitement!

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  • Writer's pictureJulie Pinzur

Double bonus launch! Explore our new Stripe Tees in KIDS SIZES 2-10 and match your mini your our range of Stripe apparel for adults! Our Kids Tees have a generous neck hole to fit those growing brains through with ease. These styles are cut long to accommodate growing girls and boys of different ages and heights. Get the whole family striped up: Shop now!

Next up: our Solid Fanny Pack Slings are back in action! Shop 12 unique colors in our best-selling sling bag! This 100% nylon style is water-resistant, fully lined, and insulated! It's the perfect size to use as your everyday bag to carry all of your essentials + a bit more. The adjustable strap and custom dyed side-release buckle make it easy to fit your size!

As always, all of our bags (and clothing) are made in Los Angeles where we work with local factories in a hands-on process to ensure quality throughout the production process. We believe in treating our workers fairly and paying living wages. This is our guarantee. We stand behind our products while supporting our workers. All of our bags automatically come with a lifetime warranty. If you ever have any issues with your bag that limit functionality including zipper issues, loose stitching, etc. Don't hesitate to get in touch with us at and we will be happy to help get your bag fixed! Shop USA made.

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  • Writer's pictureJulie Pinzur

Spring into Stripes! This butter-soft 100% cotton stripe fabric was custom knit for us in Los Angeles! Shop four fun color options in regular tees, crop tees, and three in Henleys in sizes Mini-4XL with coordinating solid rib and placket detail. All of these silhouettes are great basics to add to your rotation. Wear them alone on warm days and layer them up when it's cold! Which will you choose? We can't wait to see how you'll style them. Shop now!

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