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MOKUYOBI BLOG

A look behind the scenes

By Founder, CEO, & Designer Julie Pinzur

Bags, Apparel, & Accessories Made in Los Angeles

  • Writer's pictureJulie Pinzur

Introducing our latest arrival: the American Cheese Bag! This versatile piece isn't just a purse; it's also a cooler bag, perfect for all your on-the-go needs. This isn't just any ordinary accessory; it's a culinary work of art crafted in collaboration with Milkfarm, an awesome artisan cheese shop in Eagle Rock, Los Angeles, to celebrate their 10-year anniversary.


Each bag features intricate appliqué and embroidered detailing on the front, making it truly unique. Made from 100% water-resistant nylon and, fully lined, and double insulated, it's backed by our lifetime warranty, ensuring durability and quality. This bag is a visual feast, inviting admiration from cheese connoisseurs and fashionistas alike. Take it on a picnic, use it as your everyday lunch bag, for transporting potluck goodies, or as your daily purse!


The attention to detail is evident, with the entire bag encased in a lustrous layer of clear vinyl, evoking the sensation of unwrapping a fresh package of everyone's favorite American cheese. Inside, you'll find ample space with interior and back pockets for storing essentials. Keep your items secure with the double zipper pull top that flaps open to reveal its contents. Adjust the strap from 28" to 54" and wear it as a shoulder bag or cross-body style.


Each bag comes with a plushy American cheese slice keychain, adding a playful touch. Don't forget to add your other food- related keychains on the side paracord loops to really make it your own! Hurry, these limited-edition bags won't last long, shop now!



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  • Writer's pictureJulie Pinzur

Introducing our newest collection: Smappy - Smile Happy! We're thrilled to announce the arrival of this fun all-over print collection. Crafted from 100% cotton and pre-shrunk for your convenience, each piece promises both style and comfort, Made in Los Angeles, CA!


Wrap yourself in warmth with our Quilted Overshirt, complete with contrast orange binding and oversized orange buttons. Perfect for layering and staying cozy plush when the chill sets in. Elevate your bottoms game with our Smappy Champ Pant, featuring an oversized elastic waistband, deep side pockets, and back pockets for added convenience. Keep an eye out for the bonus contrast hem facing that you can fold up!


Add a pop of color to your ensemble with our coordinating tie-dyed T-shirt, with a cream smiley face front screen print. Crafted from super-soft fabric and available in sizes Mini- 4XL, there's something for everyone to smile about. Tie it together with our Smappy Bucket Bag, complete with contrast orange cording and three inside pockets to keep your essentials within reach with a convenient pen slot for easy writing access.


Complete your look with our adorable foam plush Smappy Keychain Charm, adding a whimsical touch to your accessories collection. From head to toe, our Purple Smappy collection has you covered. Choose from our Purple Smappy and Toothpaste Smappy socks, available in sizes S/M and L/XL. Top off your look with our Smappy 6-panel hat with adjustable back webbing.


Best of all, each piece in the Purple Smappy Collection is proudly made in Los Angeles, CA, ensuring quality craftsmanship and supporting local communities. So why wait? Don't let the blues get you down – smile happy with Smappy! Explore the collection today, shop now!


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  • Writer's pictureJulie Pinzur

Have you joined the Tiny Bag Club yet? What are you waiting for?! Become a member of this exclusive, ultra-fashionable club where you'll receive a new surprise tiny bag every other month! These limited edition, one-of-a-kind bags are always fresh with no reruns, ensuring your collection is cute and curated.


Our must-have collection of pint-size purses will elevate your fashion game to a whole new level. Each bag is just $32, plus shipping, and is automatically sent to every subscriber. Bags ship on the 15th of every odd month, so you'll always have something to look forward to.


Sign up before May 1st to receive the next bag, shipping out on May 15th! A minimum commitment of one rolling year (6 tiny bags) is required to sign up ($192 total). But trust us, once you get your hands on these adorable bags, you won't want to cancel!


Curious about past shipments? Check out the Tiny Bag Club Instagram to see what you've been missing out on! Don't skip another one – the first two tiny bags have already shipped out! Sign up before the next cutoff, subscribe today!


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