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A look behind the scenes

By Founder, CEO, & Designer Julie Pinzur

Bags, Apparel, & Accessories Made in Los Angeles

  • Writer's pictureJulie Pinzur

They're back and better than ever! Explore all our solid Atlas Backpacks for all of you monotone color lovers out there. The Atlas Backpack is the perfect everyday size to carry what you need! Store your laptop in the padded internal compartment. Stay organized with an internal and external zipper pocket. Keep your umbrella and water bottle handy in the new & improved 3D side pockets. Adjustable webbing padded straps were designed for your comfort! Grab onto the top tote handles to easily take your bag where you're headed. Slide it onto your rolling suitcase with the back trolley sleeve and jet set to your heart's content. Shop all of these awesome solid & color block styles now!

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  • Writer's pictureJulie Pinzur

Hop on this train, our newest print collection is here! Available in a ton of your favorite styles that are ready to excite your wardrobe! All are available in sizes Mini-4XL in a selection of tops, bottoms, overalls, and hats, so you can complete the entire look!

Get comfortable in these 100% cotton easy silhouettes that you can dress up or down!

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  • Writer's pictureJulie Pinzur

The wait is over! This fan fave bag is back. We love this bag, designed to look like a Roll Top bag but with the functionality of a classic backpack. Available in FIVE awesome colors: Schoolhouse, Camp Kawaii, Largo, Snacktime, and Heat Wave. Which color will you pick?

Explore all of the features! Two outside zipper pockets with mini twin magnetic pockets. Find a hidden compartment when you flip up the top pocket, which secures with magnets. The main compartment has a padded sleeve that fits up to a 16" laptop. Store more in the 3D side pockets and get ready to jet set with the trolley sleeve on the back. All of these bags are constructed with water-resistant 100% nylon and are fully lined. Shop this bag now!

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