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  • Writer's pictureJulie Pinzur

2023 Round-Up

As we bid farewell to another incredible year, we wanted to take a moment to express our gratitude for the support you've showered upon us throughout 2023. Your enthusiasm has been the driving force behind every success, and we couldn't be where we are without our incredible customers & fans. With that, let's embark on a delightful recap of 2023 highlights!


January: Eggy Toast Bag Extravaganza! 🍳 We kicked off the year with a sunny-side-up smile as we introduced our Eggy Toast Bag, a delightful addition to our food-themed collection. Get ready for more mouthwatering surprises in 2024!


February: The Zap Collection Strikes in Signature Tonal Print! ⚡ Zap! Our February launch brought forth the energetic Zap Collection, featuring a myriad of styles in our signature tonal abstract print. The fashion game was electrified!


March: Last Sample Sale in South Pasadena! 🌆 We bid farewell to our South Pasadena office with the last-ever sample sale in this location and moved our office inside our downtown Los Angeles factory building where we can keep an eye on everything under one roof. Stay tuned for the Mokuyobi Sample Sale 2024 – new location, same fabulous deals!


April: Camp Bag Duffel 3.0 – Better Than Ever! 🏕️ Our Camp Bag Duffel 3.0 stole the spotlight with all-new features – all foam sturdy structured sides (did we mention this bag is now fully insulated), plush pockets, all new color options, and custom boxes for each color way that come with every purchase. Adventure awaits with a touch of luxury!


May: Atwater Village Welcomes Us with Open Arms! 🌆 May marked the opening of our second store location in Atwater Village. Swing by 3189 Glendale Blvd., Los Angeles, CA 90039 – we're open every day, and a warm welcome awaits you! Stay tuned for custom Atwater Village-only products in 2024.


June: Tomato Sling Joins the Fruit Slice Fun! 🍅 Tomatoes officially joined the fruit party with the introduction of the Tomato Sling in our Fruit Slice Collection. How cute is this bag?! What fruit bag will grace us next? Stay tuned to find out!


July: Gradient Collection Unleashed – A Symphony of Colors! 🌈 This mesmerizing collection painted the town in hand-sprayed blends, each one unique, from our downtown Los Angeles factory. A vibrant ode to self-expression in so many chic styles!


August: Sunglasses Case – Your Shades' New Best Friend! 😎 Our favorite Sunglasses Case to date made its debut, offering a stylish and super padded sanctuary for your eyewear. Because keeping things protected and accessible should always be cute (this case is magnetic)! Available in 6 color ways, each better than the last.


September: Metro Map Collection – Railways Expanded! 🗺️ Metro Map Collection Part 2 arrived with fresh designs – new bags, bandanas, a long-sleeve graphic tee, a new dress style, and a hoodie sweat set. Navigating style never looked this good! Hop on the train and enjoy a fashionable ride!


October: Pumpkin Bags – A Spooky Sensation! 🎃 The limited edition SOLD OUT Pumpkin Bags took center stage in both purse and giant puffy tote sizes, and the response was nothing short of magical. More festive surprises await in the coming years! We can't wait to show you!


November: Embracing the Grid – A Journey to the '80s! 🕹️ The Grid Collection stormed onto the scene, delivering a blast of '80s-centered drool-worthy content. The response has been epic, and we're dreaming about more nostalgic moments every day!


December: Tiny Bag Club Unveiled – Don't Miss the Exclusive Subscription! 🎒 We wrapped up the year by announcing the Tiny Bag Club – an exclusive subscription that's ticking towards its first bag delivery. Sign up before January 1, 2024, to secure your spot in this exciting journey! First bag ships Jan 15th, 2024! Subscribe today!


As we turn the page on 2023, we're thrilled to offer a sneak peek of what lies ahead in 2024. Brace yourselves for a kaleidoscope of novelty bags, Zap restocks in fresh colors and styles, a new color block denim collection, and exclusive subscriber discounts. The excitement continues, and we can't wait to share more vibrant, positive moments with you!


Thank you for an amazing year – here's to another year filled with color, creativity, and your unwavering support.


See you in 2024!


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